Asos sales beat forecasts

British online fashion retailer ASOS forecast year profit in line with market expectations after sales growth accelerated in its third quarter.

ASOS, which targets internet-savvy 16 to 34 year old women looking to emulate the designer looks of celebrities like Kate Moss, Sienna Miller and Alexa Chung but at a fraction of the price, said on Wednesday its retail sales rose 59 per cent to £100m in the three months to 31 December.

That compares with an increase of 50 per cent in its first half.

The firm said UK retail sales increased 23 per cent to £56.3m, while international sales jumped 156 percent to £43.7m, helped by the introduction of United States, French and German websites in October 2010 and a free global shipping offer in the run up to Christmas.

International sales now represent 44 per cent of ASOS' sales mix, up from 37 per cent in the first half.

ASOS said it remained confident about the outlook.