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Aquascutum lures bid from Jaegar veteran

JAEGER fashion chain chairman Harold Tillman is considering a bid for 158-year-old fashion brand Aquascutum.<br /><br />The tailoring company, famous for its trench coats, would likely fetch less than the &pound;100m its current owners &ndash; the Japanese clothing manufacturer Renown &ndash; paid for it in 1990.<br /><br />Alan Lewis, the owner of clothing brand Crombie, is also interested in Aquascutum, which employs about 120 people at its factory in Northamptonshire and has a flagship store in Regent Street. <br /><br />Despite the group&rsquo;s established reputation as a leading fashion brand it has been loss-making for years. Any offer is believed to be unlikely to come close to covering Renown&rsquo;s investment and the losses it has racked up since. Former chief executive Kim Winser attempted to lead a buy-out in May but since the failed attempt other bidders have emerged.<br /><br />Aquascutum, whose name comes from the latin for water and shield, developed its classic trench coat style to keep soldiers warm and dry during the Second World War.