Apple TV sales hit the 1m mark

Apple expects sales of Apple TV to top 1m units this week, showing that the device is gaining traction in bringing the Web to TV. Apple also said yesterday that iTunes users are now renting and buying more than 400,000 TV shows and more than 150,000 movies per day.

“One million is a real benchmark,” said Daniel Ernst, an analyst with Hudson Square Research. “To put it in perspective, they are within shooting range of some of the smaller cable operators like Cablevision with 3m subscribers.”