E’S chief executive has promised a number of revolutionary new devices as sales of its products stall.
Tim Cook said the company was working on “several more game changers” beyond the iPhone and iPad, suggesting that these could include wearable technology and a further foray into TV hardware.
He also hinted that Apple could launch a different version of the iPhone, following months of speculation that it will take aim at emerging markets with a cheaper model.
Fears over Apple’s ability to continue to innovate have hit investor confidence in recent months, sending the company’s share price down by more than a third since September’s highs. Speaking in California at the All Things Digital technology conference on Tuesday night, Cook acknowledged that the share decline had been frustrating but denied that Apple had lost its cool.
“We have some incredible plans that we have been working on for a while,” Cook said. He pointed to wearable technology as “an area where it’s ripe for exploration” and appeared to confirm rumours that Apple is working on a so-called iWatch. “The wrist is interesting,” Cook said, contrasting it with Google’s internet-connected glasses, Google Glass, which he said would not become mass-market.
He said Apple has “a grand vision” for TV and hinted at radical changes to the iPhone operating system.