Angry Birds firm snapped up by gaming giant EA

 
Steve Dinneen
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THE birds may be angry, but their developers are certainly celebrating.

Electronic Arts yesterday said it plans to buy the publisher of hit game Angry Birds, one of the most popular Apps on Apple’s iPhone, pushing the second largest US video game publisher deeper into the mobile games market.

EA will pay $20m (£12.7bn) in cash plus other undisclosed considerations.

Under the deal, EA will not receive the intellectual property rights to Angry Birds, which will remain with Rovio, the Finnish firm that developed the game, the company said.

Electronic Arts, which owns Medal of Honor and Madden NFL franchises, will hope to push its established brands through new social games in the same way that Disney has with its ESPN brand.