“THE only way we are going to beat poverty in the long run is through trade and business, which is why we will match public donations to this appeal pound for pound.

We want to help people help themselves out of poverty, and the coalition government is determined to back innovative charities like Opportunity International.

Our match funding scheme means that any donation made by a City A.M. reader to the paper’s Christmas appeal is doubled by the UK government, helping tens of thousands of people in one of the poorest and least banked regions of Malawi stand on their own two feet.”

“The British government believes that trade and business is the long-term solution to poverty.”