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ANALYST VIEWS:?HOW DO YOU RATE WILLIAM HILL’S PERFORMANCE?

NIGEL PARSON | EVOLUTION
“This is a real self-help agenda situation. The key to William Hill is online because that is where the business is excelling at the moment. And the key performance indicator measure for that is very good. It is also just about to step up its marketing for the World Cup.”

GEETANJALI SHARMA | EXECUTION NOBLE
“Overall William Hill is structurally a better business. Although these results are not breathtaking, they are on the right track. In the current environment, it is encouraging to see turnover improve and the online numbers were better than expected.”

DAVID BUIK | BGC PARTNERS
“Given the rough approach of what went on in the Cheltenham race, William Hill’s results are pretty average. They will make a good time of the Grand National because it is a very big earning period for them. The results were just okay and not outstanding.”