ANALYST VIEWS: HOW HAS THE RETAILER FARED COMPARED TO RIVALS?

 
Kasmira Jefford
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CLIVE BLACK | SHORE CAPITAL

Sainsbury has delivered what can only be considered a very sound and resilient performance against the backdrop of demonstrably challenging times. Indeed, the group deserves credit for the sales momentum delivered in the fourth quarter and in the face of some deep fuel related discounts by competitors.

RICHARD HUNTER | HARGREAVES LANSDOWN

Tesco’s current wobble is providing opportunities for others, and Sainsbury is one of the supermarkets which seems to be capitalising on the situation. In particular, the company’s drive for value both in terms of price matching and own brand is paying dividends, while non-food and the free online service are also contributing.

JONATHAN JACKSON | KILLIK & CO

This statement was slightly ahead of consensus expectations...The group is performing well against its rivals, due in part to its Brand Match programme, in which it has promised to refund any difference on the price of a basket of branded goods versus Tesco or ASDA for baskets over £20.