Analyst Views | Did Sports direct’s results meet your expectations?

 
Kasmira Jefford
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FREDDIE GEORGE | CANTOR FITZGERALD
The company continues to benefit from recent acquisitions, strong momentum with the internet and capacity coming out of the market. The stock, however, is expensive ... but with newsflow on sales expected to remain positive, we believe the shares will continue to perform.

PHILIP DORGAN | PANMURE GORDON
Sports Direct has announced excellent sales growth in its interim management for the period to 27 January, driven by retail and growing online penetration. We think that there is more to come and that this is not yet reflected in the valuation.

SANJAY VIDYARTHI | ESPIRITO SANTO
Sports Direct has reported group sales up 21.1 per cent (excluding JJB stores). This is an acceleration on the underlying run-rate in the first half of 20.6 per cent. Importantly, this strong sales growth has been achieved with an improving gross margin profile.