ALMOST half of FTSE 100 companies now have a Twitter account, according to research by communications agency The Group.
Of the UK’s elite companies, 45 per cent have a Twitter feed, up almost 50 per cent year-on-year.
A further 25 per cent have a Facebook page, a rise of 20 per cent, and 39 per cent have a YouTube channel.
Only 12 per cent have a corporate blog, although that represents a 200 per cent rise since last year.
The firm says the research shows firms are warming to the benefits of Twitter but remain wary about other forms of social media.
Sony Ericsson demonstrated the power of Facebook as a marketing tool when it used the site to promote its new Xperia Play handset – dubbed the PlayStation Phone. The new device will debut at the Mobile World Congress event next week.