Alesha Dixon dances her way to LAFitness role

GYM chain LA Fitness yesterday said it had recruited singer and Strictly Come Dancing star Alesha Dixon as a board adviser. <br /><br />Dixon &ndash; who won the hit BBC talent contest before joining the show as a judge &ndash; has signed a four-year profit sharing deal with the gym chain.<br /><br />The advisory role is set to pocket Dixon up to &pound;3m in bonuses &ndash; far higher than the normal flat-fee that celebrities charge when agreeing to promote a company. <br /><br />The deal was negotiated by Crystal Entertainment, a company set up by Charles Garland, a former development director of advertising agency BBH and chief operating officer of Simon Fuller&rsquo;s 19 Entertainment.<br /><br />LA Fitness is currently undergoing a &pound;30m restructuring, including the refurbishment of all 83 clubs and the launch of new products for its 230,000 members.