DISCOUNT supermarkets have grown their market shares as cash-strapped customers seek out bargains.
Aldi and Lidl saw strong market share growth in the 12 weeks to 10 July, according to figures from the Kantar Worldpanel. Aldi achieved a 20.2 per cent rise in UK market share to 3.5 per cent.
Lidl’s share rose 15.6 per cent to 2.6 per cent. Waitrose was the next biggest climber – with a market share rise of nine per cent to 4.3 per cent. Britain’s grocery market remains polarised, with hard discounters Aldi and Lidl and upmarket chain Waitrose growing much faster than mainstream rivals like Tesco, Asda and Sainsbury’s.
Kantar Worldpanel director Martin Whittingham said: “The increasing polarisation of the grocery market looks set to stay as consumers turn to the discounters to cut their budgets while others continue to spend in Waitrose.”
Tesco, Asda and Sainsbury’s are still the three biggest supermarkets. Morrisons recorded the biggest growth of the period out of the “big four” supermarkets, rising 5.6 per cent to give it a share of 11.9 per cent of the market.