The company has signed the deal with Portugal’s SIC, the leading children’s TV channel, to broadcast Mourinho and the Special Ones over a year-long period. It plans to extend into Europe and the UK.
The trailer for the cartoon, which will air for the first time on 31 August as part of a “Back to School” campaign, shows a group of young football players training under Mourinho’s watchful eye.
“I believe the series Mourinho and the Special Ones truly combine education and entertainment. I am proud to be part of this project,” the former Real Madrid manager said.
In January the firm, which is run by IT and animation entrepreneur Ruben Dias, signed up Portuguese footballer Christiano Ronaldo as an ambassador to launch a “crowdsourced” football tournament in an effort to increase exposure of its sports cartoon business.
It started trading on Aim in February last year, raising £1.6m before expenses from both new and existing investors, via a placing and offer of new ordinary shares priced at 1p each.
Mourinho is set to return to London this summer, after reportedly inking a four-year deal worth £50m-plus that will see him take the helm at Chelsea, six years after leaving Stamford Bridge for the first time.