Aegis snaps up Kobalt Media

MARKETING company Aegis has bought Dutch firm Kobalt Media, whose clients include continental brands C&A and Perfetti Van Melle.

The deal, believed to be worth around €18.9m (£16.4m) will see the firm merged into Aegis’ Dutch operation, Aegis Media Netherlands, in a bid to extend market share across the country.

“The agreement enhances our prospects, providing additional energy and focus in continuing to produce outstanding client work,” said Julius Minnaar, chief executive of Aegis Media Netherlands.