Advertisers slam Lords’ proposal

UK advertisers and broadcasters including BSkyB, Discovery and MTV yesterday railed against proposals by a Lords committee to cut back on TV advertising, arguing that programme investment will come under threat as a result of a drop in ad revenue levels. The Lords communications committee also tabled a proposal yesterday that ITV should be freed from current restrictions on what it can charge for advertising airtime, in return for a promise to spend up to £55m more on UK-originated output.