Adidas bullish on growth as sales rise again

THE world’s second biggest sports goods maker, Adidas, yesterday announced an upbeat outlook for 2011.

Adidas forecasts a rise of 10-15 per cent in earnings per share in 2011.

The company also reported strong sales in the US and eastern Europe of €3.47bn (£3.05bn) in the third quarter, beating analysts’ forecasts and cheering investors.

Adidas – which also owns the US brand Reebok – had previously enjoyed a boost from sales related to the 2010 World Cup.