Ad merger turns into bromance between Publicis and Omnicom

THE MERGER between advertising giants Publicis and Omnicom is already being described as a fully-fledged bromance by the news wires – and for good reason, as yesterday’s amorous conference call proved.
“The stars aligned at this time,” cooed Omnicom boss John Wren, confirming that “all I’ve gotten is love letters” from admirers in the industry following the deal.
Maurice Levy of Publicis spoke of the “great respect for one another” that prompted the merger talks, and the pair were photographed embracing after signing the papers in Paris. But despite the warm words there’s already doubts that the long-distance relationship between the duo – who will both stay in their respective jobs for the first 30 months post merger – will be able to last longer than the average commercial break.