Ad founders cash in with Saatchi sale

THE TWO founders of a London digital advertising agency were both set for multi-million pound rewards as they sold their company to Saatchi & Saatchi in a deal believed to be worth around £10m.

Outside Line, majority owned by Ant Cauchi and Lloyd Salmons, employs around 70 people from its Farringdon office. Saatchi & Saatchi’s owner Publicis announced the deal yesterday, saying it would accelerate the firm’s shift towards being a digital-focused company.

“Outside Line is a perfect cultural fit,” Saatchi & Saatchi London’s chief executive Magnus Djaba said. The agency, which will be integrated into Saatchi & Saatchi, runs campaigns for clients including Andy Murray, British Gas and Virgin Atlantic.

“We know this is an exciting new step forward, both for our agencies and for our clients,” Cauchi and Salmons said.