AN APOLOGETIC ad campaign launched by BP over the weekend has sparked an angry response in the US.
In the print, online, radio and television campaign, BP chief executive Tony Hayward pledges that the company will do everything it can to not only fix the damage caused by the mammoth Gulf of Mexico oil spill but to ensure that it never happens again.
But President Barack Obama lashed out against the ad campaign.
He said: “What I don’t want to hear is when they’re spending that kind of money on an ad campaign, that they’re nickel and diming fishermen.”
BP would not confirm how much the ads cost and said that “not a penny” of the money used for the ad campaign came out of the spill response.