UK’s ad market to overtake Germany

 
Oliver Smith
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BRITAIN’S advertising market is set to overtake Germany’s to become the world’s fourth largest, as the UK’s economy continues to recover.

Advertising revenue is on track to jump by £1bn, or 7.4 per cent, this year led by the boom in mobile advertising, according to research from Zenith Optimedia.

Meanwhile digital recruitment advertising is also booming, growing over 25 per cent this year and led by soaring smartphone and tablet usage, according to a separate report from the Association of Online Publishers and consulting firm Deloitte.

“Deloitte’s finance chief survey revealed that 81 per cent of finance chiefs expect UK corporates to increase hiring in 2014,” said Deloitte media partner Howard Davies.

“This positive sentiment is demonstrated by these results, showing another strong period of growth for publishers.”