HELEN NORRIS | BARCLAYS
We would expect improvements as the year progresses against easier comparatives and with product launches. The recent Tessie Bag introduction has been received very well with full price like-for-likes recovering and there are hopes for the Cara Delevingne’s collection in September.
JOHN CUMMINS | WH IRELAND
Following the results, we leave our earnings expectations unchanged. We believe that the immaturity of Mulberry’s presence outside of the UK means that the long term growth potential of the brand remains intact. However, it will take time for the group’s fortunes to improve.
QING WANG | WARWICK BUSINESS SCHOOL
Despite the runaway success of recent years, Mulberry suffers from a number of weaknesses… The latest knee-jerk reaction to reduce the price will only add to the confusion in the mind of the consumers of its brand image as to whether it’s an affordable luxury like Coach or an exclusive luxury like Burberry.