Vype poster is banned by ASA

 
Oliver Smith
Follow Oliver
A POSTER for British American Tobacco’s electronic cigarette brand Vype, which featured a woman in mid-air and the text “experience the breakthrough”, was banned yesterday by the advertising regulator for being misleading.

“Given the presentation… we concluded that the ad misleadingly implied Vype could be used as a smoking cessation device,” the Advertising Standards Authority said in a statement.