Twitter buys ad specialist Namo Media

 
Oliver Smith
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TWITTER has acquired Namo Media, a mobile advertising firm, in a move to bolster its revenues in the face of growing investor unease surrounding its growth prospects.

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300m (£180m).

Since its results in April Twitter’s share price has fallen a 20 per cent on the back of slowing user growth – during the same period last year Twitter’s user base was growing around 10 per cent per quarter, last quarter it grew just six per cent – and continuing losses.

Twitter yesterday said Namo Media would enable it to improve its ability to deliver native ads – promotional material that blends into mobile apps and websites.

“We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users,” Twitter vice president of product Kevin Weil, said in a blog post. “We’re thrilled to add Namo Media’s expertise and technology to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers.”

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.