London came to a standstill yesterday when a truck, transporting an eight-legged prop for a Betfair advert choked in the epicentre of London’s rush hour, causing much bemusement and a lot of frustration as people battled to get to work.
Betfair tweeted its sorry, claiming that it just broke down there. But many others smelled a PR stunt. Betfair’s brand manager certainly wasted no time tweeting with inconspicuous hashtag, #OctopusCircus.
Betfair is no stranger to a PR stunt. The online betting firm once shaved QR codes onto the back on Bromley FC’s players’ heads; they commissioned a Tevez dump truck encouraging Man City and Man United fans to chuck out their Tevez shirts; they created a Guinness World Record for most ABBA impersonators singing Waterloo... the list goes on. Ergo, some might the Octopus’ central London “squidlock” was no accident.