Tesco chooses two new execs

Tim Wallace
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TESCO appointed two new executives in creative roles yesterday, as it seeks new ways to improve sales.

Jill Easterbrook has been appointed as chief customer officer. She has worked at Tesco for 13 years.

Matt Atkinson has been picked as chief creative officer and will work on new products.

“Both have played a big part in some of the most important initiatives Tesco has carried out over the past few years,” said chief exec Philip Clarke in a blogpost.