Hoberman, who sits as chairman of Made.com, is preparing a stock market listing for the online designer furniture retailer.
The company has reportedly appointed banks to launch its initial public offering in London.
Made.com has picked Citi and Peel Hunt, along with financial advisers Rothschild, to lead the upcoming float, according to The Telegraph.
Founded in 2010 by Ning Li, Made.com sells designer furniture and home accessories online.
By cutting out the “middle man” and allowing users to buy furniture directly from the makers, the website offers discounts of up to 70 per cent on standard high street prices.
Made.com did not respond to requests for comment.