Game wins market share ahead of IPO

Game Digital has scored ahead of its planned £400m float after new figures out yesterday showed that the video games retailer has grabbed a greater share of the entertainment market. According to Kantar Worldpanel, Game accounted for 6.3 per cent of the market in the 12 weeks to 13 April, despite not selling music or videos – up 1.7 percentage points on the same time last year. Amazon now accounts for 20 per cent of all physical sales of music, games and videos, while supermarkets have a combined 41 per cent share.