Should Dunstone and James read from the good book of mergers?

 
Gabriella Griffith
MERGERS, as we all know, can go horribly wrong. Just look at the recent mega-merger that never was, between Omnicom and Publicis.

With Dixons and Carphone Warehouse’s jubilant nuptials announced yesterday, should Dixons chief exec

Sebastian James and Carphone Warehouse founder Sir Charles Dunstone tread carefully?

They are off to a good start. James and Dunstone are cut from similar cloths. James an old Bullingdon-er and Dunstone part of Cameron’s Chipping Norton set. But perhaps they should cement their marriage in a similar style to Microsoft and Nokia.

The two firms have had a commemorative book created for staff (pictured). The book extolls the shared values of both firms and their future together. It looks almost Bible-esque and was actually made by an agency called the Church of London.

We’d look forward to reading the doctrine of Dixons Carphone.