According to Redg Snodgrass, chief executive of the incubator Wearable World, they’ll be at the centre of it. He recently said that the future success of many SMEs will depend on how they adapt to the nascent field.
Key to the promise of wearable tech is immediacy. Through devices such as Google Glass, smart watches and even smart clothing, emails, customer complaints and in-house communications are accessed and dealt with far more quickly. Shaving just seconds off these communications brings businesses closer to their customers, Snodgrass has argued.
But it’s not just communications that are improved. Brauer’s team fitted participants with wristbands measuring physical activity, brain activity monitors, and a device that monitors posture. Using data gathered from these devices, Brauer says that organisations can optimise the workplace to improve employee performance.