Heston’s vision lifts opticians

Kasmira Jefford
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HESTON Blumenthal’s partnership with Vision Express helped the opticians deliver record sales and profits last year as customers snapped up his range of glasses.

The celebrity chef designed a range with the firm in 2012, which it said was the most successful launch in Vision Express’s history. “Heston pays amazing attention to detail and we are now on our second range with him” chief executive Jonathan Lawson told City A.M.