MARKETING company UBM yesterday added to its Mexican business by acquiring Expo CIHAC from the Mexican construction trade association for an undisclosed sum.
Expo CIHAC attracts 30,000 attendees and generates £4m a year in revenues, UBM said yesterday.
The FTSE 250 firm, which now hosts almost half of its events in emerging markets, has in recent years sold its print publishing businesses to focus on events.
“Expo CIHAC builds on UBM’s established strategy of acquiring strong events which serve structurally growing markets and communities,” said UBM Mexico boss Jaime Salazar.
The acquisition comes days after Tim Cobbold became chief executive of UBM, following the departure of UBM’s chief executive David Levin.