My Little Pony sales help Hasbro show a jump in quarterly profits

Marion Dakers

MY LITTLE Pony and other toys aimed at girls have helped Hasbro beat profit forecasts in the first three months of the year.

The 31-year-old pony franchise pushed revenues from girls’ toys up by more than a fifth to $138.7m (£82.5m), the US company said yesterday.

The fortunes of My Little Pony contrast with those of Barbie, whose maker Mattel last week reported a 14 per cent decline in sales of the dolls.

Meanwhile, Hasbro’s sales of boys’ toys were up two per cent to $247.8m, with Nerf guns still proving popular while the Beyblade franchise dwindles further.

And despite a rise in sales of Monopoly, total games revenue fell four per cent to $220.5m during the first quarter.

Overall revenues rose two per cent to $679.5m, as a dip in North American turnover was more than offset by international toy sales and licensing revenues.

Hasbro swung to a first-quarter profit of $32.1m, compared to a $6.7m net loss a year ago when the company was restructuring.

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