SKY IS partnering up with Twitter to embed buttons into its tweets that allow Sky customers to watch or record shows all without leaving their Twitter timelines.
The so-called #WatchOnSky service will initially run on Sky’s @SkyHD and @SkyAtlantic Twitter accounts, marking the first time a UK broadcaster has used the technology.
For example, when Sky tweets to mark the start of Game of Thrones users will be able to remotely record the show or jump straight to Sky’s television streaming service, Sky Go.
“Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK,” said Twitter’s head of broadcast Dan Biddle.
“#WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later.”