Twitter buys data firm Gnip

 
Oliver Smith
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TWITTER welcomed another tech firm into its flock yesterday with the acquisition of Gnip, a provider of social data to websites such as Reddit, Instagram and Tumblr, for an undisclosed sum.

“This acquisition signals clear recognition that investments in social data are healthier than ever,” said Gnip chief executive Chris Moody on the deal.

Twitter said Gnip will help it to analyse the tremendous quantities of data generated by its 241m active users.

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