Nissan nets footie deal

Michael Bow
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CAR MAKER Nissan has emerged victorious in a multi-million pound battle to sponsor Europe’s biggest football competition, dislodging current sponsor Ford after more than 20 years.  

The Japanese giant has swept in to take the coveted sponsorship rights to the UEFA Champions League in an agreement market sources suggest is worth up to £60m a year – nearly 30 per cent higher than the £45m Ford was thought to be paying. The deal will run from the start of next season.