M&C Saatchi’s revenues reach record high on new business

 
Oliver Smith
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ADVERTISING giant M&C Saatchi reported a five per cent increase in full-year revenue to £177.4m after it brought on board new clients such as the UK government and coffee chain Douwe Egberts.

M&C Saatchi’s shares closed slightly up at 297.5p after it reported an eight per cent profit boost to £18.6m.

“2013 was another year of outstanding progress for M&C Saatchi. Our proven strategy of winning new business and starting new businesses continues to deliver with the Group producing record revenue and profits,” said chief executive David Kershaw.

The agency, which created the UK government’s recent ads on cybersecurity, said Real Madrid star Cristiano Ronaldo had retained it to promote his underwear brand, CR7, ahead of the World Cup.

M&C Saatchi hiked its final dividend by 10 per cent to 4.24p.

Numis raised its 2014 organic revenue growth estimate for the company to eight per cent.