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An exponential expansion for Patek Philippe on Bond Street

Bremont and William & Son may be making Mount Street the watch district to watch, but venerable heavyweight Patek Philippe is proving that Mayfair’s Bond Street is still the place to be, and to be seen. Having secured an agreement with Watches of Switzerland’s Aurum Holdings, the family-owned Swiss watchmaker has taken over the leasehold of the group’s 16 New Bond Street store in order to knock through and expand its diminutive 15 New Bond Street massively from 85m² to 420m², compounding its status as the best-stocked Patek Philippe address in the UK. Meanwhile, round the corner, Watches of Switzerland is set to open a revolutionary three-storey retail concept on Regent Street this May, promising “the next phase of luxury watch retailing”, according to Aurum CEO Justin Stead. patek.com

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