Diageo takes a shot of surfers’ tequila

DIAGEO, the world’s biggest spirits maker, has added to its tequila offering with the acquisition of super-premium brand Peligroso, the company said yesterday. Diageo said Peligroso, founded by two avid surfers, was popular in the action sports scene of southern California and would give the firm a foothold in super premium $20-$40 tequila, the fastest growing tequila segment in the US.