Game’s market share boosted by Playstation 4 and Xbox One

Kasmira Jefford
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THE LAUNCH of Sony’s latest console, the PlayStation 4 (PS4) and Microsoft’s Xbox One at the end of last year has helped boost retailer Game’s share of the entertainment market, new research shows.

Figures from Kantar Worldpanel released today show that Game claimed eight per cent of the market in the 12 weeks to 22 December, up 2.3 percentage points on the same period the previous year.

“Game did particularly well following the launch of the new Next Gen consoles, claiming 30 per cent of PS4 and Xbox One games sales and gaining £10m from winning shoppers from other retailers,” Kantar director Fiona Keenan said.

Meanwhile Amazon posted its highest ever market share after shoppers flocked to its site to buy Christmas gifts.

The online giant now holds over a quarter of the market (26.3 per cent) – up 5.9 percentage points on the same period last year.

Tesco, the biggest entertainment retailer after Amazon, grew its market share by 0.6 percentage points to 13.3 per cent.

HMV suffered the biggest fall of 8.5 percentage points but still held on to third place with 12.5 per cent of the market.

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