Cath Kidston prints help boost popularity

Cath Kidston, the retailer famed for its English floral prints, has seen the biggest jump in consumer awareness of all brands in its sector over the last three years. According to an independent survey by consultancy firm Pragma, 62 per cent of Britons are now aware of the brand, up 11 per cent on 2011 and beating the likes of The White Company (up 7.1 per cent).