Actual Experience prepares a £17m London public offering

Oliver Smith
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ANALYTICS firm Actual Experience Limited is planning an initial public offering (IPO) on London’s Alternative Investment Market at the end of the month that is set to value the company at £17m.

Actual Experience (AE) works with over 40 blue-chip clients including Cisco, Ofcom and Accenture to improve the experience of staff and customers using digital services with software to measure, analyse and improve each company’s so-called digital supply chains.

Henderson, the fund giant behind Westfield Stratford City shopping centre, led a successful £4m fundraise for AE in November 2013, and said the flotation could be one of the best small IPOs of 2014.

Henderson’s UK & Irish fund director Rob Giles said, “We haven’t come across such an exciting technology company with truly global potential for many years. We believe this has the potential to be the best float of 2014.”

On the investment that the funds raised from the IPO will be used for, AE chief executive Dave Page told City AM, “We’re looking to increase our sales staff and double our current headcount [16] by the end of 2014.”

In July 2013 the company reported revenue of around £400,000, and since then its client base has grown by almost 50 per cent to over 40.



Actual Experience Limited is being advised by small and mid cap company brokers N+1 Singer for its listing on London’s Alternative Investment Market with a team led by Shaun Dobson, the broker’s head of corporate finance. Dobson joined N+1 Singer in 2009, and has advised British technology firm blur on its October 2012 IPO and last year helped N+1 Singer win a contract to become house advisers to Porta Communications.