Diageo joins Diddy for a shot of tequila

DIAGEO and celebrity rapper turned business mogul Sean “Diddy” Combs have jointly bought luxury tequila brand DeLeon, hoping to repeat the success they have had with the company’s fast-growing Ciroc vodka. “With Ciroc, we dated. Now with DeLeon, we’re married,” Combs said. “This deal is way better. This makes me a true owner.”