Intel pay £15m for logo inside Barca shirt

BARCELONA have struck an innovative sponsorship deal with Intel that will see the computer chip company’s logo printed on the inside of the Spanish club’s shirts. The arrangement, said to be worth £15m over four and a half years, is devised to gain Intel exposure when a player lifts their shirt to celebrate a goal. Intel said Barca stars such as Lionel Messi (above) were not contractually obliged to display their logo.

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