DISCOUNTED products made up an increasing proportion of Waitrose’s sales, the retailer said yesterday, as it reported sales increasing by less than inflation.
Sales rose by 0.8 per cent last week compared to the same week of 2012.
However, over the same period prices increased by 2.2 per cent, outstripping sales.
The proportion made up by discount products came in at 31.4 per cent, up 1.7 percentage points on the same week a year ago, led by deals on luxury goods.
And its new myWaitrose card is used by 3m shoppers, accounting for two-thirds of sales and giving discounts on some products.
Seasonal goods are more popular than in 2012, with wreath sales up 50 per cent and berried stems up 46 per cent.