DASSAULT Systèmes, one of the biggest players in 3D design and printing, yesterday agreed to buy Realtime Technology (RTT), a 3D visual branding company, in an all-cash deal.
Munich-based RTT provides 3D visualisation for clients including BMW, GM, Porsche and Lamborghini.
Paris-listed Dassault will take an 84 per cent controlling stake in RTT, including its software division, known for DeltaGen, PictureBook, and its newly-purchased software subsidiary Bunkspeed.
“In today’s experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels,” Monica Menghini, vice president of marketing for Dassault, said in a statement yesterday.
Shares in Frankfurt-listed RTT closed up 2.5 per cent at €41.70, valuing the firm at just over €180m.
Dassault plans to launch a tender offer for RTT’s shares at €40 each.