Businesses warned of changing attitudes to online data privacy

Oliver Smith
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CONSUMERS are becoming increasingly cautious about the data they share with companies following the increasing number of high profile data breaches, according to research from EY.

Over the next five to 10 years changing attitudes around personal data could see companies restricted from collecting data that drives advertising business models used by Google and Facebook.

“Over the last five years, consumers have adopted a careful attitude to what personal data they share with businesses,” said EY UK and Ireland managing partner Steve Wilkinson, in a change he described as, “a fundamental shift in attitudes and practices towards how consumers treat their personal data.”

Of the 2,000 consumers surveyed in the report, 55 per cent said they had become be less willing to share their data over the past five years.