Louis Vuitton picks Ghesquiere

Nicolas Ghesquiere, who made his name at fashion brand Balenciaga, has been appointed creative director for womenswear at luxury brand Louis Vuitton, parent LVMH said yesterday. Ghesquiere was seen as the front-runner to replace Marc Jacobs who announced his departure from Louis Vuitton last month to focus on his eponymous fashion business. Ghesquiere will design Louis Vuitton’s ready-to-wear and some accessories but will not be involved with permanent bag collections. The appointment follows a series of changes at Louis Vuitton, LVMH’s biggest source of revenue and profit, aimed at helping the brand regain some of its prestige as sales growth more than halved over the past year.