Britons are creatures of habit when doing shopping online

Kasmira Jefford
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SHOPPERS tend to buy on their mobiles when they wake up and browse on tablets after work during ad breaks while watching TV, according to figures by John Lewis, with nearly two-thirds of customers now shopping both in store and online.

The department store group has released a report today that analyses the nation’s shopping habits by using sales and customer data compiled over the past year.

The stats show customers are increasingly alternating between their tablets, mobiles and desktops at different times of the day.

Certain products have higher traffic on mobile than desktop, for example baby products, suggesting parents shop on the go.

According to the report, 44 per cent of John Lewis’s customers are now male thanks to its growing menswear collection and range of electricals and home technology.

It also shows a growing younger audience, with 39 per cent of shoppers under 34 years old and only 28 per cent over 55.