Analyst Views: What was your reaction to Asos’s Full-year results?

 
Kasmira Jefford
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WAYNE BROWN CANACCORD GENUITY


“What makes this result even more commendable is that the pre-tax profit of £54.67m is depressed by £6m of start-up losses in China. Stripping this out shows that Asos delivered a 36.5 per cent increase versus the 23 per cent profit announced. We are encouraged by comments that the current year has started well.

SIMON FRENCH PANMURE GORDON

“Asos has announced full-year results slightly ahead of expectations... The new year has started positively with £1bn sales target firmly in the group’s sights albeit supported by stepped up investment in people, technology, logistics and marketing with increased capex of £55m per annum over the next two years.

JOHN STEVENSON PEEL HUNT


“Asos has delivered stunning growth in its more mature markets, such as the UK reflecting improvements to the core offer and pricing proposition. With much more to come from these key markets, plus the launch into China and Russia, Asos will concentrate on delivering more from existing strategic markets.