MCDONALD’S missed forecasts with its quarterly revenue figures yesterday, and warned that global sales in October are likely to be flat on last year.
Sales at stores opened for at least 12 months rose 0.9 per cent in the third quarter, missing analysts’ expectations of a one per cent rise, according to Consensus Metrix.
A recent survey from Goldman Sachs suggested that McDonald’s, which lately has lagged rivals in introducing new menu items, might be losing favour with diners.
The world’s biggest restaurant chain by revenue said net income rose to $1.52bn (£940.8m), for the third quarter ended 30 September, from $1.4bn a year earlier.
Revenue rose 2.4 per cent to $7.32bn.
European sales rose 0.2 per cent, while operating income increased five per cent reflecting strong performance in the UK and Russia and aided by menu changes.